FinTech of the Day

Bilt – Innovative payments platform

Dmitry Prostov

19 Aug 2025 — 1 min read

Rent can finally reward you. Bilt built the first loyalty program for renters, so paying rent earns points, status, and even a path to homeownership. It partners with landlords and banks to let members pay rent through its app or the Bilt Card, earning transferable points and unlocking local perks.

The business makes money from card interchange, property partnerships, and referrals to mortgages via Bilt Homes.

With over $20 billion in rent payments processed and EBITDA profitability in 2023, Bilt already works with big names like Wells Fargo , Mastercard, and Blackstone. It was founded by serial entrepreneur Ankur Jain and Daniel Seder. And backed by General Catalyst and Eldridge Industries.

Tenants get value from every rent cheque while landlords offer a differentiator, and investors see a huge opportunity in a trillion-dollar rent market.

Would you pay rent through a loyalty program?

#fintech #startup #businessmodel #fintechoftheday

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