Definedge – Tokenizing finance
Retail trading in India is booming.
The real gap now is not more apps, but better tools plus real education. Definedge is a Pune-based fintech and brokerage firm that blends powerful trading software with a serious focus on teaching investors how markets actually work.
Founded by Prashant Shah, CMT, CFTe, MFTA, MSTA and Rajesh Badiye, Definedge started as a research-led investor education platform and has grown into a full-stack trading and investing universe. Think options analytics, advanced charting, backtesting engines, and a steady stream of learning content, conferences, and community programs for retail traders.
The company has just raised an undisclosed angel round from a group of industry veterans, including Hemant Luthra, Ajay Srivastava, D. Prasad, Nitin Agarwal, and Madhusudan N. Sarda, backing its vision to bring professional-grade tools and education to the mass market in India.
Definedge's suite spans charting platforms, options analytics, and strategy backtesting, wrapped in training programs that help investors understand equities and derivatives, not just place bets. The idea is simple. If retail traders get institutional-quality tools plus a structured way to learn, they stick around longer and trade with more discipline.
With millions of new investors entering India's markets, the intersection of tools, education, and execution could become a real moat. Definedge is one of the most interesting attempts so far to build India's TradingView plus Coursera hybrid.
Image: FinSMEs
#fintechoftheday #trading #India #edtech
Register and become part of the FinTech Builders Community. Join fellow innovators and see the value of being part of our community!
