HALA – AI-ready lending infrastructure for India

Image representing HALA

MENA’s $157 million bet on SME finance.

HALA offers business accounts, virtual cards, POS terminals, invoicing, payments, and even shariah-compliant lending to freelancers and small businesses. The Saudi company monetizes through subscription fees and transaction take-rates.

Serving over 142,000 businesses and processing more than $8 billion in annual transactions, HALA just closed a $157 million Series B led by TPG's Rise Fund and Sanabil Investments, with QED Investors, RAED Ventures, and others joining. Co-founder and chairman Esam Alnahdi says the funding will expand lending products and embedded finance across MENA while supporting Saudi Arabia’s Vision 2030 goals.

In a region hungry for SME infrastructure, HALA is building the rails.

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Is this the super-app that small businesses in MENA have been waiting for?

#fintech #startup #businessmodel #fintechoftheday #MENA #SME

Maher Loubieh

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