FinTech of the Day

Parafin – Platform for bond investors

Dmitry Prostov

23 Aug 2025 — 1 min read

Parafin offers marketplaces and vertical SaaS companies a ready-to-launch suite of capital and spend management products so their merchants can get financing with a single integration. It handles underwriting, disbursement, servicing, and compliance while platforms earn a share of funding fees and retain sellers longer. Parafin’s clients include Amazon, Walmart, DoorDash, TikTok, and Worldpay.

The business trains risk models on millions of small business data points, extends more than $8 billion in offers, and currently funds nearly $1 billion annually, with volumes up 400% since late 2022.

It was founded by Sahill Poddar, Vineet Goel, and Ralph Furman and is backed by Notable Capital, Redpoint Ventures, GIC, Ribbit Capital, and Thrive Capital. Parafin raised $100 million Series C at a $750 million valuation.

In a world where banks overlook many small retailers, embedded finance can open doors while generating new revenue for platforms.

Which marketplace should add capital next?

#fintech #startup #fintechoftheday #b2bfintech #b2b

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