FinTech of the Day

Tunisia. PayDay Takaful – AI-driven fintech

Dmitry Prostov

17 Nov 2025 — 1 min read

Financial inclusion meets insurance in Tunisia.

PayDay Takaful is a Tunisian insurtech that connects insurers, banks, and employers to offer salary-linked advances bundled with micro-Takaful insurance.

Founded in 2024 by Mohamed Anouar Gadhoum, PHD, CSAA, CIIFP, and Shaher Abbas, PhD, CSAA, the platform empowers low- and middle-income workers to access liquidity and protection.

It recently closed a pre-seed financing round valuing the company at $3M, led by UGFS North Africa with participation from TALYS Group and BioProtection SA.

PAYDAY has already processed over 10,000 transactions worth about TND 8.2 million (US $2.8M) and plans to evolve into a regional aggregator connecting banks, microfinance institutions, and insurers.

With Africa's wage-advance market underserved, PAYDAY could bring Sharia-compliant embedded finance to millions. Will insurtechs lead the next wave of financial inclusion?

#fintechoftheday #insurtech #Africa

Photo source: Startup Researcher

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